Plant-based food company Gosh! Food has chosen independant creative agency Isobel to take on its creative account.
Isobel has been tasked with producing above-the-line ads and will work with the brand on its "next phase of development".
The agency was picked without a formal pitch process.
Gosh! Food previously worked with You Agency on its creative output, producing work such as “Coming out”.
Will Topp, marketing manager at Gosh! Food, said: “When searching for a strategic and creative partner, we wanted to find an agency that absolutely gets who we are, what we are about, and possesses the creativity to add some serious ammunition to our brand.”
Gosh! Food specialises in all-natural plant-based falafel, bites, burgers, sausages and other foods.
Isobel has worked with brands including Clipper Tea, Loaf, Jet Fuel, Travelodge and Toby Carvery. It recently released “There’s tea, then there’s good tea” for Clipper Tea and “Better get a Travelodge” for Travelodge.