Campaign Against Living Miserably has released three ads on social media to show how money worries can affect mental health.
The suicide prevention charity teamed up with Moneysupermarket to create the “Money talks” campaign, which began this week.
“Money talks” follows research by Calm and UM that found 80% of people are worried about money but 75% haven’t spoken to anyone about those feelings.
The campaign aims to “destigmatise” conversations about finances by interviewing three public figures: journalist and podcaster Sam Delaney; content creator, podcaster and singer/songwriter Milena Sanchez; and social housing campaigner Kwajo Tweneboa.
The three interviewees speak “candidly” about money-related issues and explain how bottling up financial worries has affected their relationships. They also share tips on how to make conversations like these easier.
The films were directed by Calum Macdiarmid through Great Guns and created by Calm's in-house team.
He said: "It's such a simple yet effective exercise – just hearing people talk about it honestly makes you feel so much better. An interesting side effect of these chats was that it was an incredibly cathartic and almost meditative experience. Both I and others on the set came away feeling quite rejuvenated and de-pressurised [regarding] our own finances."
Calm has previously worked with New Commercial Arts on "The bill" in partnership with Moneysupermarket.
"The bill" marked World Suicide Prevention Day and featured a spoof energy bill to spotlight how Calm can offer support with its helpline, webchat and online guides.