Channel 4 has launched a campaign today (Friday 10 January) for Channel 4 News in the wake of Meta’s announcement that it is to stop using fact-checkers on its platforms.
The campaign, developed by 4Creative and the marketing team, includes national print ads and a touring van bearing the copy: “We fact check the Zuck out of our news.”
The van is visiting Meta’s London offices and the Houses of Parliament. The creative will also go live on Meta platforms.
Katie Jackson, chief marketing officer at Channel 4, said: “Fan of facts? Us too. And right now trust is more important than ever. Truth builds trust – and for our viewers, for our brand, for our advertisers and for our people, we think that’s worth reminding you of.”
The changes at Meta will affect Facebook, Instagram and Threads – three of the world's largest social media platforms with a combined user base exceeding three billion. In a video statement, Meta chief executive Mark Zuckerberg said the fact-checkers "have just been too politically biased, and have destroyed more trust than they've created, especially in the US".
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